- Use organic SEO rules such as keywords in title tag, H1s, body text and don't forget keywords in anchor text (for your internal links). Page titles are really important too - they are used to determine where pages show up in search engine results.
- Test your mobile formatting and layout. Test out how friendly your mobile website is with the following tools at Mobile Moxie
- Use HTML5 code into your mobile SEO - will help your sites with higher ranking page results
Thursday, September 29, 2011
Mobile SEO Marketing Tips
If you want to turn your websites into mobile-friendly sites that search engines like, don't forgot these helpful tips:
Thursday, April 14, 2011
3 Easy Ways to Market Your Facebook Page
There is a lot of confusion centered around Facebook Pages versus Facebook profiles, and wanted to pass along 3 easy tips to market your Facebook page. The big question that Facebook users have is "what's the difference between my Facebook profile and my Facebook page?" Business professionals are confused as to WHY they need a Facebook Page and how it can help them.
Facebook Pages allow businesses, organizations, etc. to create a visible presence on Facebook. Unlike a Facebook profile, Facebook Pages are available to everyone who searches online. You can easily connect with these Pages by becoming a fan and "liking" pages and then receive updates in your News Feeds every time people add information to their pages. There are no limits to how many fans you can have on Facebook pages; whereas, you can have only 5,000 friends on your Facebook profile (although, there is talk that Facebook will eventually lift this 5,000 limit).
That's a very good reason to stop what you're doing right now and create a Facebook page! However, remember that Facebook Pages are not advised for EVERY business or organization. If you are primarily a B2C (business to consumer/customer) company, then I highly suggest you stick with Facebook but if your concentration is B2B (business to business), I suggest concentrating on LinkedIn marketing. Even though I have a Facebook page, I use LinkedIn primarily to market and use Facebook to complement my marketing efforts (I still post links to my blog, etc. on my Page).
Make sure that your Facebook Page really stands out - include links to your blog, website, contact information, email, etc. Include a professional photo on your Page (and/or your company brand/logo). Your Page represents your business so keep it professional and uncluttered (and manage your page for spammers - spammers love to blast Facebook pages with annoying posts on Walls.)
The biggest challenge that most business professionals face with their social media is that they don't have TIME. Ok, no excuses - here are 3 easy ways you can market your Facebook page - starting today!
1. Include your Facebook Page URL on your Twitter and LinkedIn profiles. This creates a social media funnel to lead your Twitter and LinkedIn followers back to your Page. The goal of social media is to share valuable content and create authentic relationships with your followers/fans. Also, your Facebook page allows you to share more content compared to your tweets and LinkedIn updates, so take advantage of this easy cross-marketing tactic!
2. Create unique content for your Facebook Page. People want to feel special and included, so give them a reason to feel "in the know" when it comes to the content that you share on your Page. Think outside of the social media box. Include video content on your Facebook page to engage your Fans quickly. You don't have to reinvent the wheel and you can still include links to your blog on your Fan Page, but mix it up now and then when it comes to your content.
3. Share, share and share with your Vanity URL. A Facebook Page vanity URL is ideal and an easy way to share your Page. However, you first need 25 fans before you can set up your vanity URL. I suggest you include your vanity URL in your email signature, business cards, and any online and offline marketing materials/content. Include your vanity URL on your other social media profiles. You want to share this link as much as possible but don't go crazy and spam it everywhere. A vanity URL is set up in the following way: www.facebook.com/companyname (or whatever name you choose to brand your page).Warning: Don't just ask ANYONE to 'like' your page so you can quickly get your vanity URL. Ask people to check out your page but don't beg for 'likes' just to get a vanity URL - this is a big 'no-no' when it comes to social media marketing. You don't want random fans you don't know - defeats your purpose of engaging fans in a real, authentic way.
Here is more information about how to create vanity URLs.
How do you market your Facebook Page? What Facebook marketing tips and tools do you use to promote your Page?
Wednesday, February 10, 2010
The Scoop on Keyword Trackers
Keyword tracker tools are what makes or breaks your keyword research so USE THEM!
Let's say you use Google Adwords - a FREE SEO keyword tracker - make sure you start broad with terms like "flowers" and get more specific "Valentine red roses."
Don't just throw crappy keyword phrases on your site or you'll be in for a world of SEO hurt. Write down ALL the keywords and phrases that relate to your site and niche. Don't get too crazy with your keywords either. Don't get too insane such as: "strip joints in a ten mile radius of Dallas, TX" You want to be specific but NOT so specific that people will NEVER use those keyword phrases.
Look at your competitor's keywords -what are they using or not using? That gives you a good indication of what you shouldn't use or should use.
This is where the keyword tracker tool comes into play. Drop in your site URL and find out which words and phrases are least competitive. You'll also discover a range of great keywords that are great matches for your site.
Remember garbage in equals garbage out - so don't put junk keywords on your sites!
Let's say you use Google Adwords - a FREE SEO keyword tracker - make sure you start broad with terms like "flowers" and get more specific "Valentine red roses."
Don't just throw crappy keyword phrases on your site or you'll be in for a world of SEO hurt. Write down ALL the keywords and phrases that relate to your site and niche. Don't get too crazy with your keywords either. Don't get too insane such as: "strip joints in a ten mile radius of Dallas, TX" You want to be specific but NOT so specific that people will NEVER use those keyword phrases.
Look at your competitor's keywords -what are they using or not using? That gives you a good indication of what you shouldn't use or should use.
This is where the keyword tracker tool comes into play. Drop in your site URL and find out which words and phrases are least competitive. You'll also discover a range of great keywords that are great matches for your site.
Remember garbage in equals garbage out - so don't put junk keywords on your sites!
Wednesday, December 16, 2009
Keywords and More Keywords - How Not to Bite the Dust in Search Engine Rankings
So you've learned a bit about keywords in my past few posts. Let's get down to the nitty gritty of keywords and dig deeper.
Keyword Relevancy
So what's this relevancy thing all about? I delved into this a little but let's take a look at the broader picture and give you the basics:
1. High Relevancy - How relevant that keyword is to your company, products and services. Obviously, if you are pet store owner specializing in iguanas you'll want to stick with your those keywords. If you start throwing out terms such as "jungle animals" you're way off the beaten path when it comes to high relevancy - uhmm, this would be absolutely NO relevance to your niche/business.
Okay moving on...now that you understand the difference between high relevancy and no way in freakin' cyber land will that keyword ever make it into the search engines...let's talk traffic.
2. High Traffic - The number of times the keywords are used in searches
3. Low Difficulty - Opposite of "high difficulty" - okay, that's a given but don't make the term so broad and generic (i.e. sales and marketing) that it has a high difficulty. Basically, the word is so common and basic that it's not very likely it will break into the top ten Google rankings. That's what you don't want. Low difficulty = good and high difficulty = bad!
So what little tricks do I have up my clever little cyber sleeves? Hmmm.
Yes, more research is involved.
Happy SEO'ing!! and Online Marketing!
Keyword Relevancy
So what's this relevancy thing all about? I delved into this a little but let's take a look at the broader picture and give you the basics:
1. High Relevancy - How relevant that keyword is to your company, products and services. Obviously, if you are pet store owner specializing in iguanas you'll want to stick with your those keywords. If you start throwing out terms such as "jungle animals" you're way off the beaten path when it comes to high relevancy - uhmm, this would be absolutely NO relevance to your niche/business.
Okay moving on...now that you understand the difference between high relevancy and no way in freakin' cyber land will that keyword ever make it into the search engines...let's talk traffic.
2. High Traffic - The number of times the keywords are used in searches
3. Low Difficulty - Opposite of "high difficulty" - okay, that's a given but don't make the term so broad and generic (i.e. sales and marketing) that it has a high difficulty. Basically, the word is so common and basic that it's not very likely it will break into the top ten Google rankings. That's what you don't want. Low difficulty = good and high difficulty = bad!
So what little tricks do I have up my clever little cyber sleeves? Hmmm.
Yes, more research is involved.
- Use a web site analytics package and find out keyword phrases visitors are using to find your site
- Analyze competitors' source codes and research what keywords they use - hey gotta check out what your competition is doing with their SEO!
- Ask questions - ask clients and prospects how they searched for your site..So Mr. So and So, how did you find my site online?
Happy SEO'ing!! and Online Marketing!
Tuesday, December 15, 2009
Yeah So Your Keywords Suck and Don't Convert- Now What Do You Do?
People visit your site but you're just not selling. Hey, you even paid for those PPC listings and still your sales are flat and stagnant.
What to do? What to do?
Awwww, look at those pesky keywords.
Hmm time to put on your marketing hat and say two words: sales cycle. That's right, folks, look at your sales cycle.
So you used to work in offline sales - hard sales, yup - you could do it, right? Make your quota and bring home the bacon. Alas, search marketers know one little itty bitty secret you don't know. It's their secret weapon.
AND it has to do with those pesky keywords. Yup, keywords.
Search marketers approximate the stage the buyer is at in the sales cycle by looking at the type of keyword queries consumers use.
Shocking huh? Not really!
It's like a series of Q&A but with words.
Let's look at a good example. Say you work for XYZ Company and sell copy machines. Put on your customer hat and pretend you're a high powered lawyer who needs to buy a state-of-the art copy machine.
Yeah, so there are like millions of copiers/brands sold all over the world. How are you going to sell YOUR copy machine to Joe Schmoe Lawyer?
See where I'm going with this? Hmm. Not quite? Okay, let's dig deeper into the keyword game-o-searching-fun:
So you type into Google "copy machine." So you get the broad picture. Time to refine those words a bit. How about "inexpensive" or "cheap copy machines" because ya know Mr. Lawywer doesn't have a lot of pocket change thanks to the recession.
Ok, that's good - refined a bit more. But dig deeper - what about a brand or type of copy machine? "Inexpensive color copy machine"
Aw, now you get the picture. Remember how I said not to make keywords complicated or too abstract. Yeah you don't want to use crazy keyword combinations such as "chartreuse color copy machines sold in Los Angeles, Calfiornia" You don't want to have such out-there key words that NO one ever searches for your products or services.
Keep it real - keep it simple and think like a search marketer!
Stay tuned for more keyword fun!
What to do? What to do?
Awwww, look at those pesky keywords.
Hmm time to put on your marketing hat and say two words: sales cycle. That's right, folks, look at your sales cycle.
So you used to work in offline sales - hard sales, yup - you could do it, right? Make your quota and bring home the bacon. Alas, search marketers know one little itty bitty secret you don't know. It's their secret weapon.
AND it has to do with those pesky keywords. Yup, keywords.
Search marketers approximate the stage the buyer is at in the sales cycle by looking at the type of keyword queries consumers use.
Shocking huh? Not really!
It's like a series of Q&A but with words.
Let's look at a good example. Say you work for XYZ Company and sell copy machines. Put on your customer hat and pretend you're a high powered lawyer who needs to buy a state-of-the art copy machine.
Yeah, so there are like millions of copiers/brands sold all over the world. How are you going to sell YOUR copy machine to Joe Schmoe Lawyer?
See where I'm going with this? Hmm. Not quite? Okay, let's dig deeper into the keyword game-o-searching-fun:
So you type into Google "copy machine." So you get the broad picture. Time to refine those words a bit. How about "inexpensive" or "cheap copy machines" because ya know Mr. Lawywer doesn't have a lot of pocket change thanks to the recession.
Ok, that's good - refined a bit more. But dig deeper - what about a brand or type of copy machine? "Inexpensive color copy machine"
Aw, now you get the picture. Remember how I said not to make keywords complicated or too abstract. Yeah you don't want to use crazy keyword combinations such as "chartreuse color copy machines sold in Los Angeles, Calfiornia" You don't want to have such out-there key words that NO one ever searches for your products or services.
Keep it real - keep it simple and think like a search marketer!
Stay tuned for more keyword fun!
Keywords Made Easy - How to Take the Fuss out of SEO
Search engine optimization. No, it's not a foreign language or a new dance craze. It's what you need to know to hit your ranks high on the biggie search engines such as Google, Yahoo and Bing.
So here are the basics that every designer, content writer, online marketer and wannabe techie needs to know about SEO.
I don't like code nor do I write code. I'm not a web designer or a programmer. I'm a marketing consultant and copywriter with a dash of techie geek thrown in for good measure. I've happened to learn a few zillion things about SEO and social media along the way, and work with some SEO and online marketing big whigs who have passed along their pearls of cyber wisdom to me.
Onto the juicy part about SEO and keywords - here we go:
Topic #1: Keywords and More Keywords
Keyword research
So here are the basics that every designer, content writer, online marketer and wannabe techie needs to know about SEO.
I don't like code nor do I write code. I'm not a web designer or a programmer. I'm a marketing consultant and copywriter with a dash of techie geek thrown in for good measure. I've happened to learn a few zillion things about SEO and social media along the way, and work with some SEO and online marketing big whigs who have passed along their pearls of cyber wisdom to me.
Onto the juicy part about SEO and keywords - here we go:
Topic #1: Keywords and More Keywords
Keyword research
- DO IT! Use keyword trackers to find the best and highly searched keywords. Think about your target markets and niche. How will visitors find me? Don't get too crazy with your keyword phrases because you'll be lost in search engine cyber space and you'll never be found by those crawling spider bots!
- Do not, and I repeat, do not stuff keywords into your site/content. That's a common blackhat technique that Google hates (and you will be punished eventually!) You're just asking to be kicked out of the ranks - a big no-no that the crawlers don't like. Bye bye!
- Don't be too specific with your keywords - unless you want you to be wiped out by the competition. You can build a powerful keyword list BUT don't spend all day searching for those perfect keyword phrases and then turn around and give them away. I would hate for you to have your research go too waste. Competitors can easily "scrape content" that way so just be careful when adding your keywords.
- Remember that LESS is MORE - Phrases such as "John Doe Arkansas cowboy who rides broncos in the circus" is NOT a good keyword phrase
- Also, don't be a keyword cannibalist! Keyword cannibalism is when keywords are placed on different pages of a website compete against each other. Yeah, not a good idea. Sometimes cannibalizing keywords isn't intention - some webmasters just forget and optimize the same keyword on ALL pages. Be careful!
- Keep meta-keyword tags to a minimum (6-8 keyword phrases) Keep the words general and simple - and don't get too fancy or creative (see above John Doe cowboy example)
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