Keywords and More Keywords - How Not to Bite the Dust in Search Engine Rankings

So you've learned a bit about keywords in my past few posts. Let's get down to the nitty gritty of keywords and dig deeper.

Keyword Relevancy
So what's this relevancy thing all about? I delved into this a little but let's take a look at the broader picture and give you the basics:

1. High Relevancy - How relevant that keyword is to your company, products and services. Obviously, if you are pet store owner specializing in iguanas you'll want to stick with your those keywords. If you start throwing out terms such as "jungle animals" you're way off the beaten path when it comes to high relevancy - uhmm, this would be absolutely NO relevance to your niche/business.

Okay moving on...now that you understand the difference between high relevancy and no way in freakin' cyber land will that keyword ever make it into the search engines...let's talk traffic.

2. High Traffic - The number of times the keywords are used in searches

3. Low Difficulty - Opposite of "high difficulty" - okay, that's a given but don't make the term so broad and generic (i.e. sales and marketing) that it has a high difficulty. Basically, the word is so common and basic that it's not very likely it will break into the top ten Google rankings. That's what you don't want. Low difficulty = good and high difficulty = bad!

So what little tricks do I have up my clever little cyber sleeves? Hmmm.

Yes, more research is involved.

• Use a web site analytics package and find out keyword phrases visitors are using to find your site
• Analyze competitors' source codes and research what keywords they use - hey gotta check out what your competition is doing with their SEO!
  
• Ask questions - ask clients and prospects how they searched for your site..So Mr. So and So, how did you find my site online?

Stayed tuned for organic search engine optimization but in non-geekoid lingo that won't hurt your tender brains! You'll get the hang of SEO in no time.

Happy SEO'ing!! and Online Marketing!